The Complete Guide to Strategic Marketing
By Marisa Hochberg : https://www.youtube.com/watch?v=z1OgSJybo0Q
For many business owners, marketing is an afterthought. They rely on word of mouth to spread the news about their products or services, and they leave promotional efforts to when they have time. If that’s you, consider this checklist a must-read for any business owner who wants their marketing to be as effective as possible. If you’ve been wondering what kind of marketing is right for your business, keep reading to discover the top 5 strategic marketing strategies for every small business.
Lead Ads
What is lead ad? Lead ads are advertisements that are sent to prospective customers. While traditional advertising methods may work for large companies, lead ads work particularly well for small businesses that sell a product or service that is not widely known but is important to many people. Lead ads are the foundation of all marketing efforts, and they are the most effective way to get your name out to the right audience. Lead ads are advertisements that are specially designed to convince individuals to make a purchase decision based on the information presented to them. Your lead ad could be a phone call, an email, a brochure, a video, or even a pop up on a website. Lead ads can be used in a variety of marketing strategies, but we’ll begin with the most effective: lead generation.
Text Message Marketing
What is text message marketing? Text messaging is sending short messages to your target audience via a smartphone or mobile device. The messages usually consist of words and simple images meant to get your name out to as many people as possible. For example, if you sell exercise equipment, you could send a daily text message to all of your customers saying, “By the way, I just bought the Exerpeare for you. It’s on sale for $199.” Text message marketing is particularly effective when you target specific demographics, such as your target audience’s age, gender, location, and other relevant information. When people receive a text message, they are more likely to act on the offer compared to receiving an email or a phone call. As with lead ads, your text message marketing strategy is all about targeting specific people with limited effort. You can choose which type of marketing you’d like to incorporate into your text message marketing strategy, but in general, text messages are low-cost, short-term marketing tools that can get results.
More About Author Marisa Hochberg : https://e27.co/user/marisa.joelle.hochberg/
Video Marketing
What is video marketing? Video marketing is the use of video to promote a product or service. There are many different types of video marketing, but the most common uses for video are advertising, training, and sales. Video marketing can be used both online and off, and it can be used to promote almost anything, including your products and services, organizations you’re associated with, and even your location. Before you start using video in your marketing strategy, you need to decide what type of video marketing you want to use. There are many different types of video marketing, and you can use several different strategies depending on the type of video you’re promoting. For example, if you’re promoting a product or service that is health-related, you could choose to use a health-related video marketing strategy, while if you’re promoting a product that is not health-related, you could choose to use a non-video marketing strategy. Every business has different goals, so you need to decide which type of video marketing works best for your business and your product or service.
Social Media Marketing
What is social media marketing? Social media marketing is the use of social media websites and apps to promote products or services. There are many different social media marketing strategies, but one of the most common uses is marketing through Facebook. On Facebook, you can share photos and videos, like and comment on other people’s posts, set up “likes” for your posts, and share posts with other people in your network. You can also set up “faucets” on Facebook to give your posts more exposure. When people like or comments on your posts, they are shown a “bump” on Facebook, and that bump is taken up by other people in your network and shown on their Facebook wall. This is especially effective when used in combination with other forms of social media marketing. For example, if you have a YouTube channel, you could try to boost your YouTube video views by showing other people how you use a certain product, or by giving away free stuff.
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