Common Mistakes to Avoid When Rebranding a Small Business
By Marisa Hochberg : https://twitter.com/marisahochberg Rebranding a small business is a big decision that can make or break the business. You need to make sure your business is different from the competition, and this means making sure your brand image communicates the values and identity of your business. It's never too late to begin working on your brand's image. While you'll need to be proactive to make this process successful, you can also hire a branding agency. They'll be able to work with you to create a unique identity for your business. Rebranding your small business is a major undertaking, and you can benefit from the experience of others. First, be sure to understand the purpose of your rebrand. There are several reasons for rebranding, including a change in the business's values or an outdated or offensive brand. A rebrand may also be a result of bad publicity or a change in audience. Another common reason for a rebrand is a merge