Long Tail Keywords: Getting Traffic From Unpopular Queries
By Marisa Hochberg : https://www.newyorksocialdiary.com/setting-it-off-at-the-parrish/
While SEO is all about attracting the right audience for your content, keywords are no exception. The more specific you can make your keywords, the better. To successfully attract the search engine algorithms’ attention, you need to make sure that your queries are as relevant as possible. With that in mind, here are some strategies that will help you get more traffic from less popular queries: Not all queries are created equal. Some questions may seem ridiculous to search engines but be of interest to particular people or industries. Other queries may fall into the grey area and therefore be of little or no value to a particular audience. Search engines consider various factors when ranking websites and pages, so it’s best not to assume beforehand what might appear unreasonable based on surface appearances alone.
Build with Text and Images
The first and most important thing you can do is build your
content with keywords. If people are searching for terms related to your niche,
your content will probably appear in the top results. By choosing keywords that
are specific to your industry or your business, you’re likely to appear in the
top result pages. Make sure that your keywords are representative of what your
content is about. If your keywords are not relevant to the topic at all, people
will still be unlikely to click on your links. Keywords are what search engines
use to rank websites. There are many different ways to go about this, but the
most common method is to use Keyword Research. Keyword research is the process
of compiling keywords that relate to your topic from various resources and
putting them into a spreadsheet. Now, you can freely choose which keywords to
include in your keyword research, but it’s recommended that you keep your
keywords around 5-10 keywords long. Don’t make your keywords too general, or
people will be unlikely to click on them. Keep your keywords local, relevant
and useful.
More about author Marisa Hochberg
Use a relevant domain
Another tip is to choose a domain that’s relevant to the content you’re generating. By choosing a page that’s directly related to what you’re trying to show or sell, you’ll automatically get a higher chance of getting people to click on your links and take you to your website. Domain relevance is determined by four main factors: the length of the page, the keywords used, the authority of the site and the popularity of the site. A highly relevant domain is typically a high authority domain. The authority of a site is determined by how often people are clicking on links from your site compared to other sites in the same niche. You can use the Alexa ad-Alexa web- Ranking System to determine the relative ranking of different websites, and you can also check out SimilarWeb to see how your competitors are ranking.
Use your keyword(s)
Keyword research is only half the battle, though. To get
people to click on your links, you also need to include keywords in your
content. The more specific your keywords are, the better. By choosing keywords
that are related to your content, you’ll have a higher chance of getting people
to click on your links and take you to your website. For example, if you sell
wedding dresses, you could determine the most popular questions and answers
associated with wedding dresses and then create a blog post around one of them.
By choosing a question that’s specific to wedding dresses, you’ll automatically
be able to appear in the top results pages, even if wedding dresses aren’t your
topic.
More about author Marisa Hochberg
Build With Backlinks
Backlinks are links that direct potential customers to your website. By creating backlinks from other high-authority sites to yours, you’ll boost the authority of your website, increasing the chance of people clicking on your links and taking you to your homepage. Most search engines consider backlinks when ranking websites, so you need to work hard to get your own in the top ten pages. Although this is often a challenge, it’s not impossible. The process is called “crawling,” and it involves manually adding your backlinks to the top of the page. There are many ways to go about this. The most common way is to purchase “anchor text,” the words that appear directly below your backlinks. Using these words, you can rank higher on the page and form a strong initial impression on the visitor.
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