How to Build A Killer Marketing Team

 By Marisa Hochberg : https://www.accesswire.com/720343/Marisa-Hochberg-is-the-Subject-of-a-New-Interview

What is a marketing team? It’s a group of people who work together to plan, execute and analyze marketing strategies. When you think of a marketing team, what comes to mind? Maybe you see a BFF squad of an ad agency or a staff of marketers at a media startup. Or maybe you picture five MarkedsTeam members huddled around an overpriced drink at the local coffee shop. If you’re like most businesses, then your first impression is probably correct: You might not immediately think of buying marketing services as being “multispecialty” or requiring “a bunch of fancy training.” Although that might be true for some marketing services — like digital and social media — in 2019, it doesn’t have to be for your business. For example, if you only do digital or online marketing but don’t offer any other services that involve more than one person, it might make sense to look into adding another team member to your team.

What skills does a marketing team member need?

Marketing teams need people with experience and skills in everything from strategy to data analysis to social media marketing. Without the right people on the team, your marketing efforts will fall short. That said, there are a few skills that almost every member of a marketing team needs to function properly. Marketing team members need to be able to: - Make sense of data - Communicate ideas effectively - Build relationships - Build consensus

How to efficiently build a marketing team

There are a few ways to go about building a marketing team. The first is to hire a team and then have them build a team culture around their specific tasks. This approach works well when you have a team that’s already well-versed in the same type of tasks. A better approach is to build a team around common tasks and then allow each team member to specialize in their area of expertise. For example, your marketing team might all know a thing or two about digital marketing, but if someone’s expertise is primarily in SEO, they should be on the team. Finding commonalities between the members of your team can help you group them by similar expertise. Then, each team member can focus on their specialty and leave the rest of the team to focus on the rest of the tasks.

More About Author Marisa Hochberg :  https://www.zimbio.com/Marisa+Hochberg/connections

The top 3 tasks for every marketing team member

Marketing teams need members with skills that can help with a lot of different tasks. If you want to maximize the impact of each marketing dollar spent, you need a team that’s well-rounded and capable of doing a lot of different types of tasks. To find the members of your marketing team, start by identifying the top three tasks your team will compete for your business. From there, draw a clear delineation between team members based on their primary roles. For example, your digital marketing manager might focus on growing your email list, your social media manager might be responsible for growing your following, and your email list manager might focus on growing your most engaged subscribers.

5 tips to help you build a great marketing team

- Be realistic about your goals. If you want your marketing team to boost your revenue by 10% but your business only does digital marketing, you’ll probably want a different team for the job. - Build relationships. Build a relationship with each team member through communication and introductions. This will make each person on the team feel as though they have a place in your organization. - Be flexible. If you primarily do social media and/or digital marketing and need some extra time to finish up a campaign, don’t put it off — say “no.” Your team is only as strong as its weakest link. - Have fun. Every team member on a marketing team has a responsibility to add some fun to the office and bring a smile to the faces of your customers. - Put your best foot forward. Don’t be aloof and distant — actively seek out ways to get involved in your team’s daily tasks.

Conclusion

A marketing team is a group of people who work together to plan, execute and analyze marketing strategies. When you think of a marketing team, what comes to mind? Maybe you see a BFF squad of an ad agency or a staff of marketers at a media startup. Or maybe you picture five MarkedsTeam members huddled around an overpriced drink at the local coffee shop. If you’re like most businesses, then your first impression is probably correct: You might not immediately think of buying marketing services as being “multispecialty” or requiring “a bunch of fancy training.” Although that might be true for some marketing services — like digital and social media — in 2019, it doesn’t have to be for your business. For example, if you only do digital or online marketing but don’t offer any other services that involve more than one person, it might make sense to look into adding another team member to your team.