10 Steps to Successful Business Branding

 

 By Marisa Hochberg : https://thepuristonline.com/2019/05/pure-picks-marisa-hochberg/

Branding is a powerful way to create brand recognition and trust in the minds of consumers. It’s used by almost every company that sells something, be it food products or household goods. In this blog post, you’ll learn how branding can help your business grow both online and offline. Read on to discover six essential things you need to know about effective business branding.

Define and build your brand identity

If you’re going to spend a lot of time and money building a brand, you want to make it easy for potential customers to recognize you when they see you. The best way to go about this is to draw a design and brand identity for your business that’s easy to recognize and identify with. Even if you’re not actively selling anything, you can still benefit from the positive brand recognition that comes with a well-defined identity. To define and build your brand identity, start by thinking about the core values and core features of your company. For example, if your brand’s mission is to connect people with the things they love, then your identity should reflect these values. Next, come up with five- to six-word phrases that best represent these values.

Experiment with your brand voice

One of the most important things to do when developing your brand voice is to experiment with your voice. This means that instead of going with one voice for your entire company, try out various voices for different types of content. For example, you could have a loud and bold corporate voice for your website, a calm, personable voice for your emails, or a factual, standardized voice for your ads. Keep in mind that your brand voice is what your customers will hear when they encounter your products and services. They’ll associate your brand with these tones and words, and this will give your business a leg-up in the marketplace.

More About Author Marisa Hochberg :  https://guestofaguest.com/directory/marisa-hochberg/268906

Use icons and emblems

If your brand is associated with some type of icon or logo, you can use it to great advantage. The logo is a powerful branding tool, and it can be used to great effect with a variety of icon types. If you don’t have a logo in mind yet, try to find one that best represents your brand. The icon can be used in many different places within your marketing communications. It could appear as the logo for your company on websites, in your email signature, on your social media posts, and more. Once you have an icon, you can change your voice with different icon types to match different moods and subjects in your marketing messages.

Have a unifying brand theme

One of the best ways to create a unifying brand theme is to use common and familiar things. For example, if your company’s name is Starbucks, then the first thing that comes to mind is probably coffee. The more specific the first thing that comes to mind, the easier it will be for people to relate to and understand. Next, come up with a list of ten to twenty words that best describe your company’s core values. For example, if your brand’s values are confidence, individuality, and reliability, then your logo could feature three of these words in a circle. You can see a great example of this in the logo of fitness startup SoulCycle.

Create great copy that people will read and share

Once you’ve come up with a unifying brand theme and a logo, it’s time to create some great copy to go with it. Business branding is all about creating content that’s engaging, informative, and useful. Examples of great content include: How-to articles Product reviews Case studies Business overviews Videos are another great way to create engaging content for your brand. They can help you reach new customers, educate existing ones, and encourage them to share your brand with their friends.

Brand building can be done solo or with help from your team

One of the biggest benefits of branding is that it can help you grow your business both online and offline. If you’re the sole proprietor or an independent contractor, then branding could help you scale back some of your expenses by reducing the need to hire a staff member to manage and run your business. However, if you’re involved in a partnership or joint venture with another company, then branding could further strengthen your ties with your business partner and help you save on expenses by pooling some of your resources. Read on to learn more about when and how to bring branding into your company.

Conclusion

Business branding is a powerful way to create brand recognition and trust in the minds of consumers. It’s used by almost every company that sells something, be it food products or household goods. In this blog post, you’ll learn how branding can help your business grow both online and offline. Read on to discover six essential things you need to know about effective business branding.